Illustrator & Designer in New York
The Stratton Campaigns were developed with playfulness, color, and a love for the seasons. Representing Stratton as an iconic Vermont ski resort, the creative stems from the inspiration from classic vintage resort posters.
The winter campaign–containing a series of five–were advertised in print, out-of-home and digital media. OOH advertising includes exposure in New York City MTA Subways, Metro North Trains, and Connecticut billboards. Other materials that encompass the campaign include postcards, digital banners, cards, and more.
The summer campaign was distributed to families and guests at Stratton Vermont as souvenirs.
The Stratton Winter Campaign was accepted in the Illustrators 57 Exhibition and Annual Book by the Society of Illustrators in 2014.
Art Direction & Illustration / Jennifer Yung
Animation / Nicolas Fong
Agency / Love & War