Featuring all 32 teams, the Bud Light NFL cans are the first new limited edition series following the rebrand of Bud Light. Kickoff & limited edition cans were both launched.
Cans and packaging were created at jones knowles ritchie. Cans are featured in clips from Wieden+Kennedy's advertising.
Designers / Jennifer Yung, Izgi Yapici
Design Director / Andy Baron
Account / Caitlin Cross
Client / Bud Light
Agency / jones knowles ritchie NY